Online grocery shopping is suiting
perfectly to the people who're living with hectic life schedule. For
them, it is now easy to click and order the needed grocery and other
daily household items. But the business was not easy to do once and
all failed. After many serious efforts and sound strategies, only now
online grocery e-commerce has started prospering and people, too, are
finding it convenient buying grocery and other household essentials,
like they do on onlinegrocery store in Gurgaon.
Online grocery was first started in
1999 but it was a failed attempt then and didn't go any further. This
time it is different and people are loving buying grocery and
household essentials online.
In the mean time, online businesses
emerged but none with grocery. Seeing more people coming online for
buying things, some e-commerce also started selling grocery online,
like the one of
grocery store in Gurgaon.
The response was slow for second time too, but soon it caught
people's attention and start rising. Now it has become daily habit to
the people, especially the working ones, who don't find enough time
to go out and buy grocery and other daily use household items.
Experts have to say on the trend that
unlike the common perception, customers don't look for discounts but
for competitive pricing. As per a popular online grocery e-commerce,
80% of its customers shop on the platform due to the same reason. It
also adds that the inception of retail grocery stores brought more
convenience to grocery buyers than corner stores, but the running
trend of online is taking it to one level up. A study also reveals
that apart from pricing, second thing that attract the customers most
is range of products available on online grocery store and third is
quality of them.
As grocery is largely perishable that
makes it a complex business, this may be the reason why e-commerce
players are thinking about doing it only now.
